When we think about how to sell your product or service,
the traditional steps of a MARKETING PLAN come to mind:
MARKET RESEARCH with a well programmed methodology.
THE STUDY OF COMPETITION: identification, market to which I
am targeting, its segmentation, etc.
ANALYSIS OF THE PRODUCT, its identity and characteristics,
what are the advantages, the definition of the strategy to be adopted (quality,
special technical characteristics, innovation, if the product is elite or
opposed to the mass, ...), the product life cycle and pricing policy.
AND THE DISTRIBUTION CHANNELS through which we intend to
sell our product.
But selling your product is much more, the first
consideration must be made when creating a product. MARKETING must ensure that
there is innovation, that the product meets the needs of its future customers
and, if possible, exceeds the expectations of future users.
A good product is not enough to sell your product.
Once this product has been built and tested, we must prepare
to GET STARTED right. There are still companies that think that a good product
is worth creating, when in reality it is not more than 50% of the work. The
other half really makes our leads recognized, tasted, loved, and amplified
among customers.
We must be very good at choosing the words of the
messages to send, what we will say and how
Then to sell your product, you need to think about DIRECT
MARKETING or DIRECT COMMUNICATION - the main focus should be on the buyer, and
you don't need to tell them how beautiful the new product is, but the profits
and benefits. that he will receive.
Prepare an ADVERTISING PLAN, focusing on the coordination
of online and offline advertising.
Indirect advertising also sells your product.
Public Relations As we all know, in advertising, you pay to
appear in mainstream and / or digital media. However, in this case, it is
indirect advertising that you receive because it can create informational value
around the new product. The "core" is a new product: its innovations,
applications, utilities, benefits, etc. However, this is the most difficult
thing to achieve, because although the launch of your new product is the most
important thing in the universe of your company, outside of this universe you
cannot have all kinds of interest.
Let's not overlook SOCIAL MEDIA: Twitter, Instagram,
LinkedIn and Facebook are big stars, but there are more and
more and, depending on your target audience, you have to think about which social
networks to go to. In short, you need to be where your target audience is and
today social media is a huge boost for many new product launches. It is also
necessary to invest in a BLOG created by good communicators to be able to
publish content of interest to our future clients.
Is your WEB ready? Our world is already 100% Internet, so
99% of the products we launch are Internet products. But level if this is not
your case, you should always deliberately stop to think about how you are going
to position and distribute your new product on the Internet.
Social media and blogs are not direct marketing. Last but
not least, BUSINESS SUPPORT MATERIALS. The COMMERCIAL TEAM and Customer Service
are soldiers of any company. They are essential to sell your product. You can
leave them with the main weapon and rely on their skills and experience, or
equip them with all kinds of tools.
Sales tracking job
Once launched, the work continues because we need to
establish metrics that measure results and help us make decisions. You need to
do this patiently, because this is a tricky question, and remember that many of
the great successes in product launches come from partnerships with other
companies.
And of course, we obligation never forget that all of this
must be done with a creative and customer-centric perspective. If that
"magic touch" is missing, all the work of selling your product will
be useless, or we will do something with enthusiasm, or it will be more than
guaranteed.
